The way people discover brands has changed.
We make sure you’re part of the answer.From Google to ChatGPT, from press features to partnerships, to real-world experiences people can step into, we position your brand to show up where your audience is.
What we do
Three integrated divisions working together to build, amplify, and activate your brand.
Mugsy PR
Strategic brand positioning, media relations, and narrative development that gets your story heard by the right people.
Mugsy Studios
Visual storytelling through photography, and brand identity design that captures attention and drives engagement.
Mugsy Events
End-to-end event production and brand activations that create memorable experiences and lasting impressions.
The Owners
Mugsy PR is owned and managed by husband and wife team founder Emily Taffel-Cohen and Ryan Cohen, Creative Director & AI Strategist
Emily Taffel-Cohen
A seasoned publicist with a deep understanding of luxury markets and HNW audiences, Emily leads Mugsy’s narrative and positioning strategy, ensuring every client shows up with intention and authority.
Ryan Cohen
Blending creative direction with emerging technology, Ryan designs how brands translate into modern discovery, where storytelling meets search.
About Us
Mugsy PR was built on a belief that hasn’t changed:
A great story, told well, can open any door.
What has changed is how people find those stories.
Today, discovery doesn’t just happen in magazines or media placements. It happens in search bars. In algorithms. In AI-driven conversations. We exist at that intersection or press and presence.
That means we understand both sides of the equation:
How to craft a story that people trust AND how to position it so it’s heard above the noise.
Our Focus
We specialize in brands that operate at a high level and expect the same from their partners.
Selected work
Recent projects that showcase our integrated approach to brand building.
Selected work
Recent projects that showcase our integrated approach to brand building.
Case Study
How we turned product into presence
The Client Captain Kelly J. Gordon Superyacht Captain, Speaker, Founder of Yachtie Minds Matter THE CHALLENGE Kelly had an incredible story and career, but like many experts, her visibility wasn’t fully aligned with her impact. We needed to create strong real-world authority with a growing audience. The opportunity Position Kelly not just as a captain, […]
Case Study
How we turned a designer into a lifestyle authority
The Client Captain Kelly J. Gordon Superyacht Captain, Speaker, Founder of Yachtie Minds Matter THE CHALLENGE Kelly had an incredible story and career, but like many experts, her visibility wasn’t fully aligned with her impact. We needed to create strong real-world authority with a growing audience. The opportunity Position Kelly not just as a captain, […]
Case Study
How We Positioned a Superyacht Captain as an Industry Voice
The Client Captain Kelly J. Gordon Superyacht Captain, Speaker, Founder of Yachtie Minds Matter THE CHALLENGE Kelly had an incredible story and career, but like many experts, her visibility wasn’t fully aligned with her impact. We needed to create strong real-world authority with a growing audience. The opportunity Position Kelly not just as a captain, […]
Trusted by forward‑thinking brands
Ready to build something remarkable?
Let’s talk about your brand, your goals, and how we can help you get there.